Modern Lines
Broadcast Creative / Advertising / Social Media and More+

Creative Director: Douglass Clark
Production: CA Productions / Producer Agency: Gregg Schmidt
Director: Mike McEntire
DP: Ty Evans

I led Mountain Dew’s highly successful Network TV broadcast and digital release of Modern lines. I wrote the initial show treatment and client facing pitch creative, worked to identify and hire the production team and fabricators, was the post production creative lead, and personally designed the logo and advertising. While onsite I was facilitating and contributing to all aspects of content creation, whether it was personally shooting the key visuals, assisting in interview, or simply picking up a drill - no task too large or too small to ensure a quality production.